Comments on: CalPoly’s Lawler Recommends DAM as a Premedia Moneymaker http://damtrends.com/2009/08/calpoly-s-lawler-recommends-dam-as-a-premedia-moneymaker-twitterprint/#utm_source=feed&utm_medium=feed&utm_campaign=feed The internet hotspot for digital asset professionals Tue, 19 Jan 2010 07:48:26 -0500 hourly 1 By: tele2002 http://damtrends.com/2009/08/calpoly-s-lawler-recommends-dam-as-a-premedia-moneymaker-twitterprint/comment-page-1/#comment-12 tele2002 Mon, 31 Aug 2009 20:55:31 +0000 http://damtrends.com/?p=853#comment-12 There is a trend for companies to do two things, firstly rebrand themselves as a premedia company and secondly implement a DAM solution. My experience is that the companies that have already implemented DAM have been unable to realize the advantages of the DAM solution due to their inability to see outside the service offerings they already offer clients. It is also evident that the DAM solutions are not researched fully to meet the clients needs and thus some companies do end up with lemons having spent a lot of money. The other part that is a little worrying in the DAM sector is that DAM's need to continually evolve when a company invests in one, something else that companies don't appear to take into account when they implement one. There is a trend for companies to do two things, firstly rebrand themselves as a premedia company and secondly implement a DAM solution. My experience is that the companies that have already implemented DAM have been unable to realize the advantages of the DAM solution due to their inability to see outside the service offerings they already offer clients. It is also evident that the DAM solutions are not researched fully to meet the clients needs and thus some companies do end up with lemons having spent a lot of money.

The other part that is a little worrying in the DAM sector is that DAM’s need to continually evolve when a company invests in one, something else that companies don’t appear to take into account when they implement one.

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